AUDIENCES DON'T JUST WATCH DESTINATIONS.THEY BOOK THEM.
set-jet·ting
To travel to a destination you first discovered on screen; to choose where to go because of what you watched.To travel to a destination you first discovered on screen; to choose where to go because of what you watched.
“Set-jetting is reshaping how travelers choose where to go.”
We produce episodic content that puts your destination on screen, in context, and in front of audiences already looking for their next trip idea. $8 BILLION: Projected annual impact of set-jetting. 53 %: Of all travelers want to visit places they've seen on screen. 81 %: Of Gen Z and millennials are planning trips based on what they've watched.
We produce episodic content that puts your destination on screen, in context, and in front of audiences already looking for their next trip idea.
Yourdestination.story.
Hit + Run has produced content in dozens of countries around the world - on every continent except Antarctica.
We've tackled challenging productions including:
- Glacial caves in Iceland
- Shark-diving in Hawaii
- Sumo training in Japan
- Rugby matches in New Zealand
- Late-night dance competitions in Barcelona
We bring over a decade of experience filming across diverse cultures and environments to marquee destinations ready to share their story with the world.
We create content that gives your destination wins beyond the screen.
- Every story built around your tourism priorities
- Every aerial and beauty shot handed over for your future use
- A built-in repurposing strategy - years of deployable assets across every channel you own
- Local film students hired as paid production assistants
- Students get true experience, mentorship and skill-building
- From production assistants to camera operators - a talent pipeline that outlasts the series
- Productions designed to maximize on-location spending - crew, vendors, hotels, local businesses
- A built-in economic impact report with every project
- A documented vendor network your destination can use to attract future productions
No two destinations are the same.
Case study:
Discover South Carolina
Palmetto Design Challenge
Challenged to drive visitors to South Carolina's incredible new state parks, we developed a design competition series starring the state's craftsmen, designers and locations. A production model powered by local crew, composers, animators and students - built to create layered victories for the state at large.
Premiering in 2027.
Case study:
Nat Geo
Never Say Never with Jeff Jenkins
Nat Geo came to us with a challenge: make the adventure genre more fun and inclusive. Our in-house casting team ran a nationwide search and discovered Jeff Jenkins - a joyful travel journalist who didn't board his first plane until he was 20. Together we produced a cinematic global adventure spanning Mexico, New Zealand, Japan, Vietnam, Iceland, Hawaii and the Adirondacks.
Nominated for Best Travel/Adventure Show at the Critics Choice Awards - it reinvented what adventure television could be for Nat Geo.
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Case study:
Magnolia / HBO Max
BBQ High
Our cameras spent a year filming across Texas, capturing students competing in something uniquely Texan: high school BBQ competitions. In cities big and small, alongside Texas Monthly Top 50 pitmasters, we served up a mouthwatering, family-friendly tour of the state's food culture.
Nominated for an Emmy for Outstanding Culinary Cultural Series - a feel-good spotlight on Texas and the next generation of BBQ stars.
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